BRAND PARTNERSHIPS

Here’s a look at the partnerships I’ve helped bring to life — from UFC to Dungeons & Dragons — and how I turned global brand collaborations into local, high-impact campaigns.

Here’s a look at one of my favourite partnerships I had the chance to bring to market.

I helped bring the Carl’s Jr. × UFC partnership to market, launching the KO Burger and rolling out a fully integrated campaign built around fight culture, fan engagement and national brand visibility.

Working directly with the UFC team, I managed approvals, talent scheduling and asset coordination — including content shoots with UFC athlete Jake Matthews. I also coordinated competition mechanics, digital rollout, creative approvals and the cross-functional delivery required to activate the partnership across 40+ restaurants.

A highlight was securing a world-first UFC octagon branding placement at UFC Paris, generating global visibility for the brand.

+12M Broadcast Impressions

Global visibility driven by the world-first octagon branding moment at UFC Paris.

19% of All Burger Sales

The KO Burger delivered strong trial and guest interest in its launch month.

Themed Product Launch & Fan Experience

For the Dungeons & Dragons: Honour Among Thieves film release, I brought the Bard & Barbarian Burgers to market — two themed builds inspired by film characters and supported with a custom Fire Sauce developed with FoodFX.

I successfully acquired multi-layered approvals from both CKE Restaurants and Paramount Pictures, including build validation, naming, packaging and brand compliance.

To build cultural buzz, I led the execution of a D&D-themed launch event at Docklands, managing PR agency ID Collective to produce an immersive screening night for influencers and media — complete with décor, sampling, content opportunities and a live performance by Dragon Friends, a D&D improv group.

We also launched a “Win a Trip to Scotland” competition, encouraging guests to purchase a Bard or Barbarian Burger to enter.

120K+ Media Impressions

High-value exposure generated from the Docklands PR screening event.

47% Conversion Rate

Nearly half of eligible purchases converted into a Scotland competition entry.

other partnerships

  • Schweppes Spicy Schuggets Meal

    I helped bring this value-led partnership with Asahi Beverages to life through the $9.95 Spicy Schnuggets Meal — a combo featuring our new spicy coating, peri-peri sauce and a 300ml Schweppes Lemon Lime & Bitters. I worked closely with Asahi to secure full funding for the drink, which allowed us to hit an aggressive price point without compromising margin, while still giving guests something genuinely exciting and new.

  • Mccain International Fries Day Promotion

    To support McCain’s launch of their new SureCrisp fries, I delivered our International Fries Day “Buy One, Get One Free” activation across the network. McCain fully funded the offer, which meant we could drive trial, boost value perception and create a bit of hype around the new product — all without impacting restaurant profitability.

  • Coca-Cola Ultimate Sports Experiences

    I helped deliver Coca-Cola’s “Ultimate Sports Experiences” campaign, giving guests the chance to win tickets to major sporting events, including the AFL Grand Final. The mechanic encouraged upsell to large meals and drove strong incremental Coca-Cola sales. This partnership was a great example of balancing value for guests with commercial outcomes for both brands.